Mercedes Scenna
Product Design Leader

Mercedes Scenna

The engine can be complex. The experience doesn't have to be.

10+ years leading product design across complex B2B and AI‑powered SaaS. Most recently at Copado, a DevOps platform built for Salesforce and expanded across Angular‑based stacks, where I built the design practice from zero and stayed hands‑on through every stage of its growth.

B2B SaaS AI Product Design Design Systems Leadership Based in Madrid
Selected Work

Case studies, in progress

Full write‑ups are being built out now. The headline results below are real; here's what's coming first.

Copado · 2026

Agentia Advanced →

Unified three separate products into one platform built to compete in a new market segment, covering product strategy and hands‑on execution end to end. Includes Org Discovery, an AI scanner that reads a Salesforce org's metadata and maps its DevOps maturity in a few clicks.

$1M+ Q1 revenue Case study in progress
Copado · Nitro Initiative · 2023–2025

Journey to Value →

Company‑wide initiative connecting six disconnected setup experiences, Persona Management, Quick Start, Copado Overview and the Pipeline suite, into one guided path from first login to production value.

180 → 18 days to value Case study in progress
Copado · 2024–2026

AI Platform →

Refreshed the visual and interaction language of Copado's AI Platform to build user trust in AI‑assisted workflows, lifting adoption and satisfaction as AI capability expanded across the product.

NPS 61 → 80 Case study in progress
About

From graphic design to product design leadership

I started in graphic design at Universidad de Buenos Aires, then moved into UX and product design. For the last 10+ years I've worked almost entirely in complex B2B and SaaS products, most of it at Copado, a DevOps platform for Salesforce and Angular‑based stacks, where I built the design practice from the ground up and led it from individual contributor through director and back to hands‑on principal‑level work.

My recent focus has been AI: making sure it stays in service of the user rather than becoming the point of the product. The engine underneath can be as complex as it needs to be. Nobody should have to be a pilot to fly it.

I like having a full view of the product, connecting with support, sales and implementation to understand what's actually breaking for customers, and designing from there. I'm currently exploring design leadership roles, principal or head of design, at small to mid‑size B2B companies building complex AI products in Europe.

Location
Madrid, Spain
Languages
Spanish (native)
English (fluent)
German (professional)
Focus
B2B & AI SaaS
Europe
Roles
Principal / Head of Design
Contact

Let's talk

Open to design leadership conversations, principal or head of design, at B2B and AI SaaS companies in Europe.

LinkedIn · /in/mercedesscenna